Design to refine your
outcomes.
outcomes.
Solution-focused design.
I'VE WORKED WITH:
![NSA-white](https://lesliemiddleton.design/wp-content/uploads/2024/05/NSA-white-300x133.png)
![CMU-white](https://lesliemiddleton.design/wp-content/uploads/2024/05/CMU-white-300x133.png)
![PIT-white](https://lesliemiddleton.design/wp-content/uploads/2024/05/PIT-white-300x133.png)
![GP-white](https://lesliemiddleton.design/wp-content/uploads/2024/05/GP-white-300x133.png)
![WVU-white](https://lesliemiddleton.design/wp-content/uploads/2024/05/WVU-white-300x133.png)
![ART-white](https://lesliemiddleton.design/wp-content/uploads/2024/05/ART-white-300x133.png)
design & solution-focused thinking
The user-centric focus of design thinking in combination with positive, solution-focused thinking unlocks a world of possibilities. This winning combination has transformed the way I approach design and coaching. In design it's about understanding user needs, empathizing with their struggles, and crafting solutions that make a real difference. In coaching it's about fostering a culture of collaboration, where every team member is empowered to contribute their perspective and ideas.
This goes beyond building great products; it's creating a fulfilling and impactful work environment. Working this way helps to create products and services that matter, teams that thrive, and a sense of purpose driving us forward.
Success Stories
Mobile Payments Redesign Cuts Service Calls By 80%
The project's primary challenge was addressing the needs of busy students who found the loan company's mobile site cumbersome and confusing.
Using AI to help clients visualize and achieve goals
This case study explores how executive and leadership coaches utilize Paloma, a coaching chatbot, to offer their clients additional support between live sessions.